About the brand

DiVina Bellezza

the story that began
at the junction of winemaking and cosmetics

Brand name DiVina Bellezza

– this is a play on words – “Divine beauty” and “Beauty from wine”

DiVina Bellezza is an Italian cosmetics brand created on the basis of a unique cosmetic formula that reflects centuries-old traditions of using the beneficial properties of red wine and the results of research on the effectiveness of grape stem cells and red grape extract for the beauty and youth of your skin.<

Back in the Middle Ages, wine was valued for its beneficial properties, which were actively used in enotherapy.

Wine is a storehouse of vitamins, minerals and polyphenols with powerful antioxidant properties.

Upon contact with the skin and inhalation, the valuable components of wine have a noticeable rejuvenating effect, improve its elasticity and have a powerful antioxidant effect. It is these properties of wine that formed the basis for the idea of creating cosmetics.

The whole difficulty of creating such cosmetics lies in the fact that wine is a living organism that tends to change its characteristics depending on many factors. After numerous laboratory studies, a wine was found from which it was possible to derive a stable formula, which is used in DiVina Bellezza cosmetics. This is a Piemaggio wine from the Le Fioraie winery located in the Chianti region.

We have combined the beneficial properties of wine, grape stem cells and red grape extract into a single active complex, DiVina Bellezza, which has allowed us to create a unique line of skin, body and hair care products.